1- Good keyword research - first and the most common mistake, a business owner makes while picking up an SEO service provider is that they just focus on rankings and traffic but not on keywords.
Rankings and traffic are really great but if this traffic doesn’t convert into money, it doesn’t really matter.
Being a business owner, your objective is to increase your revenue. Keyword research is the most important part of any SEO campaign. If you pick the wrong keywords it will go in vain.
This is one of the biggest problems with most of the SEO companies. They don’t bother while picking up the keywords.
The first step is to check whether the agency is able to provide you the relevant keyword or not.
In order to make their work easy, they pick keywords that have low search volume. The search volume determines the amount of traffic you can pull to your website once you rank in SERP.
Another mistake made by these agencies while choosing keywords are that they don’t understand your business goals. They choose keywords that are not according to your business.
So it’s a major thing that the agency should understand your nature of business and choose appropriate keywords.
2- Ensure they are not using any illegal way for ranking - If you search for SEO companies on the internet, you will get hundreds of company which offers SEO even in 99$ a month or even less and guarantee to take you to top within a month.
If you are serious about SEO, know the fact that an SEO campaign need time to show its effects unlike the paid ads, where you get traffic as long as you pay.
SEO is a bit different. But, once you get there you need to continue doing related activities to avoid losing your ranking.
If you purchase backlinks, this can penalize your website.
So next time if you are going to choose an SEO company make sure you look to these points and then make a wise decision.
Splashsys is one of the most reliable SEO service provider based in India. They offer the best SEO packages. all SEO campaigns are managed by experts. Call them now.