Competition in the industry is undeniable with large players such as Amazon, eBay, Flipkart, Snapdeal and soon dominating the e-commerce landscape. Gaining a market share from such players is difficult, not impossible. But, it would require a ton of effort and an attractive website to become an ideal place for online shopping.
Are you looking to build an e-commerce website?
Did you know that 80% of the online store ventures fail? That is a considerable amount. One of the chief reasons for their failure is the selection of wrong products and inability to provide a satisfactory user-experience on the site. Only a reliable e-commerce development company with vast experience and expertise can offer the best e-store to you.
The task of developing an e-commerce website development need deliberation and understand user intends to add in your shopping platform. Your main focus should be to offer absolute user experience to shoppers so that they return for future purchases. One bad shopping experience can ruin your clientele retention which leads to failure of an e-store.
Let us see the top 10 features to add in your online store to move towards growth and success -
1.Shopping Cart
The shopping is an integral part of any e-store. It is the place where your customers will store before the checkout for payment and confirm the purchase. A good shopping cart allows a seamless process for checkout processing faster, whether it is a registered or guest buyer.
2.Payment Gateway Integration
A reliable e-Commerce website has a load of integration for payment gateways. The selection should not be limited. The payment gateways must be secure and straightforward to take consumers into confidence in sharing their secret bank detail.
3.Order management system
A strong order management panel is necessary to manage the tasks of the merchant. It contains detailed information about the buyer’s order status such as cancellation/Refund/COD, and others. That is essential for a business to manage and complete the order within a specific time.
4.Reliable Security
Security is the essential features that every e-store needs in modern e-commerce space. This feature ensures no sensitive data of customers like credit card information falls into the wrong hands. Offering a secured payment gateway is possible when an SSL certificate protects all web pages. Plus, the servers must be secure with using modern safety standards and software to keep hackers at bay.
5.Scalable hosting service
An appropriate hosting infrastructure is mandatory to be resilient to surging web traffic and scale as the need arises. Latency in the hosting service leads to a drop in traffic and transactions which cause a loss for your business. Use of CDN is essential if you have large products on display with images to enhance performance and manage products online. Moreover, it gives excellent uptime to your site enabling your site to be readily available anytime and everywhere.
6.Mobile friendly
Mobile friendliness is a feature to be a great e-commerce site. Mobile compatibility comes in three ways - the mobile view is responsive with great layout, use of WAP template and using the mobile app for the store. It enhances user experience while browsing from the mobile of visitors.
7.Reports
The website must possible reports of the detailed information of orders, customer database, and products catalog. That is helpful for a business to analyze growth and revenue generation. Integrate it with the marketing tools and analytic to read the reports of your brand and analyze the performance of your e-store.
8.Communication
Communication helps in keeping the customers informed about the order status sending notifications. Provision to send and receive notification help a merchant to notify the buyers after integrating into the system.
9.Content Management Systems
The content management system is an integral part of a website to keep publishing contents regularly. It is an essential way of maintaining a relationship with existing customers and gain new prospects. It is also a new way of introducing your products and services to the audience.
10.Logistics integration
Logistic integration is an essential service for an e-store to enable seamless shipping of ordered products. It allows the merchant to inform customers with real-time courier update with a tracker. It is an essential way of managing the shipment from your site instead of going to the courier partners.
Conclusion
The 10 points discussed above are standards followed in the e-commerce industry which increase user experience for a shopper. You must place these features as mandatory while going for the e-commerce development in India for your e-store. In this way, your online shop will get noticed and loved in the industry.
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